Beautiful copy writing from Droga5. Directed by Fredrik Bond.

Agency: Bartle Bogle Hegarty

Agency: Marcel Agency, Director: Bruno Aveillan

Produced by Blur Studio in Venice, Calif. by Creative Director Tim Miller for David Fincher’s The Girl With the Dragon Tattoo‘s opening title sequence.
Soundtrack by Karen O and Trent Reznor’s Immigrant Song.

From Leo Burnett Sydney.

A nice, simple and elegant idea wonderfully executed. From Geller-Nessis Publicis, Israel.

Beautiful pictures from Puma's Black Label Shala Yoga Collection 2011

The always wonderful and insighful work of Christoph Niemann, expatriate New Yorker now working in Berlin.

http://www.christophniemann.com/

Nike hired Annie Leibovitz to photograph the new Women Nike Fall 2011 print ad campaign.

The athletes featured are tennis players Maria Sharapova and Li Na, runners Allyson Felix and Perri Shakes-Drayton, soccer player Hope Solo, dancer Sofia Boutella, and surfer Laura Enever.

Simple, Concise and Beautiful

2011 Cannes Grand Prix, Press Advertising by JWT Shanghai

In intricate detail, the top half of the ad depicts heaven, where passengers on an airplane relax in cool, white comfort. The bottom half is hell, or the baggage compartment, full of tormented souls and several sleek, sturdy Samsonite suitcases that can withstand even the inferno. Any traveler whose bag has ever been abused by an airline would be touched by this ad.

In France, customers of telecom Orange can buy one movie ticket and get one free every Tuesday—perfect if you want to bring a friend along.

The brief for advertising this promotion was simple: dramatize the idea of getting closer to the richness of cinema. The agency, Publicis Conseil in Paris, crafted an extravagant trailer for a fictional 18th-century war-romance film and threw a wide-eyed, modern-day moviegoer into the fray. The contemporary interloper is a constant, unexplained presence throughout the trailer, which teases a story of love, war, and betrayal between two brothers.

At the end, the preview turns from epic to goofy, as one warring brother explains to the other, who’s lying wounded on a battlefield, that the stranger who’s been following them is “Fred,” the friend he’s brought along to the movie.

Who said a simple marketing promo drive needs to be an oversized postcard?

The South Korean “Homeplus Subway Virtual Store” was an idea conceived to persuade consumers to visit the supermarket stores. The agency Cheil had the idea to bring the store to the busy people by recreating lifelike images of store aisles in subway stations that were interactive and allowed people to shop from the store simply by taking pictures of the products with their mobile phones. Their orders were later delivered to their homes. Online sales for Homeplus jumped by 130%, according to client.

The effort captured a trend that sees the convergence of innovative media and shopper-marketing ideas, and solved a real business problem for the client and eventually won the campaign the highly coveted Cannes Grand Prix for Media.

The above graphic is one of nine new different warnings to be applied to cigarette packagings by september 2012. Other graphics include images of blackened lungs, stained teeth, cadavers, open wounds and so forth. You get the idea. This is by far the most significant change to cigarette packaging warnings in more than 25 years.

http://www.fda.gov/TobaccoProducts/Labeling/CigaretteWarningLabels/default.htm

By September 2012, all cigarette packs, cartons, and advertising must display the labels, which must also include a warning accompanied by a phone number: 1-800-QUIT-NOW

The latest addition to our overall branding effort for First Preston HT. Dashing Car Wrap if i may say so myself.

MOUNTAIN DEW SKATE PINBALL from Jae Morrison on Vimeo.

I don’t skate and probably never will, but man that is coolness.

From 72andSunny agency in Los Angeles and directed by Lance Acord.

Filmed all at night. Simply beautiful.

Impressive organization, logistics, manufacturing, fulfillment, packaging to support and execute an “out-of-the-box” creative gem from Loducca agency in São Paulo, Brazil.

Return on Investment?

Jogging down memory lane, one of the first ad campaign I was privileged to be part of at Roux Seguela Cayzac & Goudard (RSCG), Paris in 1992.
Directed by Tarsem (The famed director of the first R.E.M. video).

Charal 1
Charal 2
Charal 3

Chanel °5 (1980), Directed by Ridley Scott — “I am made of blue sky and golden light”
Quite possibly one of the reasons I grew up wanting to work in advertising.

Must be seen in french for full effect — “Je suis d’azur et de lumière blonde”
http://www.ina.fr/video/PUB3254160097/chanel-5-parfum.fr.html

You be the judge…

Very nice work from Young & Rubicam, NY and directed by Johnny Kelly.

From BBH London, directed by Bl:nd and features the Basement Jaxx track “Dracula” which the band remixed for the project.