HW Creative

Puma Social

Greg Lakloufi — Thu, 15 Mar 2012 13:51:42 +0000

Beautiful copy writing from Droga5. Directed by Fredrik Bond.

The Guardian’s Three Little Piggies

Greg Lakloufi — Wed, 07 Mar 2012 15:34:50 +0000

Agency: Bartle Bogle Hegarty

Cartier: Fantastical Journey

Greg Lakloufi — Wed, 07 Mar 2012 15:25:22 +0000

Agency: Marcel Agency, Director: Bruno Aveillan

The Girl with The Dragon Tattoo Title Sequence

Greg Lakloufi — Thu, 12 Jan 2012 00:07:03 +0000

Produced by Blur Studio in Venice, Calif. by Creative Director Tim Miller for David Fincher’s The Girl With the Dragon Tattoo‘s opening title sequence.
Soundtrack by Karen O and Trent Reznor’s Immigrant Song.

Smoothness in a bottle?

Greg Lakloufi — Thu, 17 Nov 2011 00:02:04 +0000

From Swedish agency Forsman & Bodenfors.

Johnny Walker — Important Men

Greg Lakloufi — Wed, 26 Oct 2011 19:21:52 +0000

From Leo Burnett Sydney.

McFly’s Kicks

Greg Lakloufi — Mon, 12 Sep 2011 22:05:11 +0000

Waterworth

Greg Lakloufi — Tue, 30 Aug 2011 21:34:42 +0000

The Problem > Waterworth Wealth Advisors needed new branding and identity services tailored to reflect the company’s core principles of stability, dependability, integrity, and confidence.

The Solution > HW Creative took those core principles and translated them into a striking and effective graphic design, one that was both simple and elegant, visually positioning the firm as one driven by traditional values of honest stewardship

The Execution > The new logo design was utilized on stationary, envelopes, and business cards, as well as on the company website. It can also be placed on any pieces of marketing collateral the firm may wish to create in the future. As these pieces – both physical and digital – are the main points of contact with the firm’s customers, the brand and identity is reinforced in the mind of the client each time they visit the website or receive a piece of correspondence.

Mackie Wolfe Zientz & Mann

Greg Lakloufi — Tue, 30 Aug 2011 21:33:01 +0000

The Problem > This law firm, specializing in providing comprehensive legal services to the mortgage banking and financial services industries, wanted branding and identity services that supported their ad line, “Making Our Mark in the Pinstripe World,” and emphasized their efforts to redefine the existing notions of what a law firm should be. As well, they wanted a package of advertising that utilized these new concepts.

The Solution > Starting with the idea of pinstripes, HW Creative created a logo that combined the best features of both traditional and contemporary design. At once evoking the look of traditional pinstriping, it also brought to mind the avante-garde qualities of modern art. The result was a design that captured the best of both worlds.

The Execution > The new logo was used for everything from traditional stationary products to the client website and beyond, unifying all the points of contact with which the firm’s clients might interact. Additionally, a comprehensive ad campaign, consisting of modern artwork was created and executed by HW Creative, promoting the firm to a wider clientele than ever before.

HW Focus

Greg Lakloufi — Tue, 30 Aug 2011 21:30:38 +0000

HW Focus Supplements > The HW Focus Supplements is produced quarterly ans shipped with HousingWire Magazine.